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Digital Marketing

Search Engine Optimization

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What is Search Engine Optimization?

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines in Muzaffarnagar.

The Importance of Local SEO Marketing

When you search for something on Google, do you often find yourself including a location? As it turns out, a huge percentage of Google queries include a postcode, town, city, state or country in an effort to find information relevant to the user. This is especially true for those searching for products or services which they hope to find in their own city or neighbourhood in Muzaffarnagar,West U.P.

As a local SEO specialist in Muzaffarnagar,U.P, we can help you structure your website, curate content and implement specific strategies in a way that targets specific areas you operate in. In doing so, you dramatically increase your chances of ranking higher for Google searches mentioning these locations alongside specific keywords. In turn, you draw more traffic to your website and have the opportunity to convert visitors into customers.

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As a specialist local SEO company in Ahmedabad, Gujarat, we take pride in working with small businesses who need a leg-up against competitors – particularly those with exponentially larger marketing budgets.

With an effective SEO strategy, you can rank alongside or even above larger companies for local searches and draw valuable traffic to your website. This focus on specific areas helps consumers find businesses that are genuinely relevant and convenient, not just those who pay the most for ads and listings.

Search Engine Marketing

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What is Search Engine Marketing?

Search engine marketing (SEM) is a strategy focused on making your website easy to find with a quick web search through Google and other search engines. This can involve search engine optimisation (SEO), which aims to promote your website to the top of Google results by implementing a range of measures based on how your target audience use search engines.

What is PPC Search Engine Marketing?

As the name suggests, pay per click (PPC) listings are a form of internet marketing where you pay a small fee for every click through to your website. PPC listings are promoted to the top of search results before unpaid – or ‘organic’ – listings, giving you the chance to target specific keywords and engage potential customers. A solid PPC strategy goes hand in hand with SEO: when combined effectively, they can both have an exponential impact on your online presence.

Social Media Marketing

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What is Social Media Marketing?

A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

The Importance of Social Media?

While social media platforms such as Facebook, Instagram and Twitter are designed to be used by anyone, using these tools for marketing purposes is not as simple as regularly posting content. The wording you choose, your response to complaints, the timing of each post, placement of ads and many other factors determine whether or not is of vital importance. Without an intelligent strategy, your message could be falling on deaf ears.

At CodeEasy Software, we have extensive expertise in social media marketing. We don’t just assist with execution: we help you build a following, achieve genuine engagement with your target audience and create leads where previously there were none. To do this, we guide you in defining exactly the type of person you want to attract to your website and your business as a whole.